Product design concept

Product design concept

Layla

The name "Laila" originates from the Arabic word "Layla," meaning "night." In Islamic culture, it symbolizes mystery, tranquility, and romance, representing the heroine of the classic Arabic love story "Laila and Majnoon" ———a loyal, wise, and elegant woman. The brand names its lipstick collection after "Laila," symbolizing that every Muslim woman possesses unique romance and strength, embodying a genuine and poetic existence. Laila is not just the name of a lipstick but also a cultural IP. Through this collection, we aim to create a fashion icon with narrative depth, emotional warmth, and cultural resonance.

Yasmin

"Yasmin" (meaning "Jasmine") is the Arabic name for jasmine. In the Islamic world, jasmine symbolizes purity, gentleness, and spiritual beauty, embodying the poetic essence of feminine grace. The brand names its anti-aging line "Yasmin", conveying the philosophy of "infusing skin with floral essence and nurturing beauty through faith".
At the same time, Yasmin is also a common name for many Muslim women, which makes the product have a high degree of cultural identity and intimacy. It is a high-end skincare IP truly "customized" for Muslim women.

SR·KISS

Inspired by the fusion of desert rose and faith kiss, SR KISS (Sahara Rose Kiss) series combines "desert woman's beauty" with "clean path", creating a unique skin care and cleaning aesthetics in the context of Islamic faith.